[Permanent Save] The 5 Automations You Should Create First in Klaviyo

Hello, this is Munakata from Yulie.

When people start using Klaviyo,
I often hear them say, "There are too many flows, and I don't know which ones to create first..."

However, only a handful of flows actually generate results.

Today, I'll summarize the 5 automated flows you "absolutely" must set up first if you're using Klaviyo.

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1. Welcome Flow (Immediately after signup)

The first 30 minutes after registration are the "golden hour" when emails are most likely to be opened.

What you should convey here is that first impression: "Who is this brand?"

Examples of content to include:
• Brand promise (what you value)
• Introduction to products to buy first
• Reviews, FAQ, Shipping information

A 5-email sequence is ideal, but even 3 emails can yield sufficient results to start.

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2. Browse Abandonment

This flow gently asks people who viewed your site and left, "You were just looking at this product, weren't you interested?"

Recommended content:
• Introduction to the product they viewed
• Frequently Asked Questions (size, shipping, etc.)
• Comparison chart (your brand vs. general alternatives)

Despite being highly effective for sales, surprisingly many brands haven't set this up.

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3. Cart Abandonment

This is the most effective flow for people who left right before making a purchase.

The content to include can be simple:
• Clarification of stock and shipping
• One review
• A button with the cart URL

Aim for a 3-email sequence as a guideline.

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4. Checkout Abandonment

This is for people who left at the payment screen. This segment is "interested but needs a final push."

Key points:
• Clearly state shipping costs and estimated delivery dates
• List available payment methods
• Make the CTA button prominent

Even a single email can drive sales, so it's worth prioritizing its setup.

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5. Post-Purchase Flow

The post-purchase period is an opportunity to build relationships.

Recommended structure:
• Immediately after purchase: Thank you + Things to know before delivery
• 3 days after arrival: Tips for use
• 10 days after arrival: Review request
• 21 days after arrival: Introduction to related products

If the content is focused on "helping them have a good experience with this product" rather than "selling," repeat purchase rates will naturally increase.

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Summary: Setting up these 5 is enough to generate significant sales.

Klaviyo offers dozens of flows, but simply running these 5 will establish a solid foundation for your sales.
• Welcome
• Browse Abandonment
• Cart Abandonment
• Checkout Abandonment
• Post-Purchase Nurturing

With ad effectiveness declining, the best approach is to first set up an "automated system that continuously generates sales."

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If you've read this far, you're probably thinking, "This is something I should definitely do."

However, when you actually try to create flows, the tasks quickly pile up:
• Writing copy
• Creating images
• Setting timings
• Running A/B tests

If you're in a situation where:
"I want to do it, but I don't have the bandwidth."
"I created flows, but they aren't generating results."
Then we at Yulie can help.

Yulie is a CRM team specializing in:
Klaviyo x Shopify
• Flow construction (7 to 50 flows)
• Campaign management (3-4 emails/week)
• Segment design
• Analysis and improvement
• Shopify integration support

We can handle it all.

If you're a brand looking to generate 30-40% of your sales through email, please consult us.

→ For a free online consultation, use the link below!
https://yulie.jp