Nice to meet you. My name is Munakata from Yulie.

Hello.
I'm Shuma Munakata from Yulie, an email marketing company.

Here, I will share as openly as possible the realities of "email x CRM x EC operations" that I am involved with every day.

First, please allow me to introduce myself briefly.

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What I Do

My background is trading company → Recruit → EC/CRM consultant.
Currently, I design and operate corporate email marketing using tools like Shopify, Klaviyo, and HubSpot.

In recent years, I've worked with a wide range of brands, including:
Food, cosmetics, pets, human resources, housing...

I've designed systems for each client to answer the question, "How can we generate 40% of sales through email?"

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What I Will Be Sharing

I will realistically write about everything I've noticed in the field, successful strategies, and failed hypotheses.

For example:
• 3 Types of Subject Lines That Increased Open Rates by 25%
• The Concept of Flow Design That Generates 40% of Sales
• Klaviyo Operational Tips
• How to Build a CRM Team and How to Work

Many marketers in English-speaking countries share this kind of information for free, but it's still rare in Japan.

That's why I will combine my own experience with the realities of the Japanese market in my sharing.

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Why I Share

Email and CRM tend to be seen as "dull."
However, I believe it's a job that creates a brand's "memory."

By building up the right words,
brands that are continually purchased are born.

I want to articulate such a mechanism as simply as possible,
yet profoundly.

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Finally

While I will write about know-how,
I want to prioritize "mindset" even more.

I hope to deliver tips that will be useful starting tomorrow,
and also convey "what goes on behind the scenes of the system."



Shuma Munakata
Yulie LLC / CEO